Click to play the catwalk video from our Autumn Winter 2012-13 collection, ‘Vitro’

Courtesy of Rightster.

Tags: Catwalk show, London Fashion Week

So we say goodbye to another London Fashion Week. We had a great time, thank you to all of those who contributed to the show and helped us to make this season possible.

Watch this space over the next day or so for more pictures and videos. For now you are able to view the new collection on our London Fashion Week profile.

http://www.londonfashionweek.co.uk/aminakawilmont

So thank you to our amazing team:
Stylist Anna Hughes Chamberlain, assisted by Joseph Kocharian.
Brilliant production from John Walford and casting to match by Luke Foy.
Hair and make-up was stunning this season with hair by Panos Papandrianos and his team at L’Oreal Professionnel, make-up and nails by Sharon Dowsett and David Barton with their teams at Maybelline New York.
Our beautiful glass jewellery and accessories were by digital glass artist, Kane Cali.
Thank you to Alejandro Ingelmo for the wonderful shoes.
And our personal special thanks go to Kimino, Amanda & Clive, Mai, Maija, Marijana, Angela Quiantrell and Amanda May.

Here we go for next season.

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Tags: London Fashion Week

#AminakaWilmontGetMeASeat 

This season we decided to run a competition for all the bloggers who have supported us and will continue to do so in future seasons.

We’re offering two seats at our Autumn / Winter 12-13 show to a ‘niche’ blogger who will be picked at random – all you have to do is tweet to #AminakaWilmontGetMeASeat and we’ll select the winners at random on the day.

Aminaka Wilmont will show case the brand’s 9th catwalk collection at LFW on Tuesday afternoon. The brand has decided it’s time to reach out to some of the niche bloggers who are both active and passionate about their blog and their readers, as well as the Aminaka Wilmont brand.

Maki Aminaka, Creative director Aminaka Wilmont says: “Social media experts generally recognise that many niche bloggers out there often have influential and powerful relationships with their audiences. They provide their followers with the most relevant information to them, and are in tune with what their readers are looking for. Whilst we love having key high profile bloggers at our shows, we also recognise the interest and influence of some of the smaller bloggers. The bloggers that also don’t often get the chance to attend our shows.”

As fashion weeks across the globe attract greater numbers of fashion bloggers keen to give their own perspective on the latest collections, designers and their PR teams are faced with the growing problem of who to target. The general consensus is that online and print journalists are both welcome but that the sheer numbers of bloggers is making the task of who to invite, increasingly challenging.

Fashion blogger Gwyneth Moore has built a loyal following for her blog www.cardifffashion.com, established over 2 years ago, the blog reaches audiences in South Wales as well as in the US and across the globe. Gwyneth says: “Aminaka Wilmont was my first LFW show 2 years ago at ON/OFF. I’ve been a fan of the brand ever since, but know it’s very hard for me to get access. I appreciate I’m one of an army of enthusiastic bloggers who would like to get a seat at the big name shows, but it’s just not practical.”

In an attempt to give some of the lesser-known bloggers a chance to see the show from a great spot, Aminaka Wilmont are launching a Twitter led campaign to encourage all fashion bloggers attending LFW to Tweet their interest pre-show, followed by a Tweet when they arrive at Somerset House on 21^st February. Two bloggers attending the show will then be selected at random.

Tags: Bloggers, London Fashion Week

We did a Pre – London Fashion Week interview with Wonderland Magazine.

We love this magazine, so being interviewed for this slot was a great honour.

Here it is: http://www.wonderlandmagazine.com/2012/02/aminaka-wilmont-aw1213/

Tags: Wonderland Magazine

Today we received our glass jewellery from glass artist Kane Cali… It is everything and more than we expected. It’s beautiful, now we’re getting really excited for this season and the catwalk show.

Here is a few reasons why glass and crystals have inspired us this season…….                

The existence of glass in a vitreous state and its natural form implies strength and beauty to the simplest of raw materials, neither a liquid nor a solid, glass has the ability to obtain countless malleable states. The properties of glass are the same as those in crystals and liquids, providing mechanical rigidity with random disorder.

Formed by melting crystalline materials at very high temperatures, when cooled, the atoms are locked into a disordered state before they can form into a perfect crystal arrangement

Glass has great inherent strength, weakened only by imperfections. With its ability to reflect, bend and absorb light, glass provides a practical and alluring aesthetic.

Dissimilar to the formation of glass, is the process of crystals. Mesmerizing for their glittering beauty and mysterious healing qualities, crystals form in a repeated arrangement, holding an electric charge that facilitates healing, their strength and power is believed to be capable of enhancing energy fields.

Both materials create stunning metaphysical formations in vivid colours in unusual states, and when placed under a microscope a whole new perspective is enlivened to the beauty that they create…

Vogue.com interview, February 2012:

“The main inspiration behind the Aminaka Wilmont Autumn / Winter 2012/13 collection is glass. We are creating a darker, more sculptural mood with an altogether bigger show this season.

We have been working with a creative glass sculptor for body jewelry and accessories that feature bold tones with reflective qualities, this is adding to the excitement of what we plan to present this season.

We have taken inspiration from crystals, stones and water lilies, this season we are letting people into our creative world with a theatrical, enchanting and exciting show.”

Tags: Crystal, Glass, Kane Cali, Vogue.com